How can the City of Hamilton design an engaging, post-secondary student-focused health promotion campaign to encourage safer use of alcohol and cannabis?
Project Description: The City of Hamilton is looking to create an engaging health promotion campaign that promotes safer choices around alcohol and cannabis use among post-secondary students. This project will build upon the previous research completed in 2025 by the Semester in Residence project team program which reviewed poster campaigns and gathered feedback from students on what they liked, disliked, and suggestions for improvement.
This Project Agreement is for the next phase of the project to develop a new health promotion campaign from scratch, which incorporates insights from the previous feedback to make the messaging and design more effective and relevant. The campaign should resonate with students, encourage healthier behaviours, and reflect evidence-based harm reduction principles.
City Staff: Health and Safe Communities Department
Deliverables: Primary research, Secondary Research
Project Start Date/ Availability: Winter 2026
Location: City Wide
City Strategy Priority: Community Engagement and Participation