How can we use data visualization and other engaging communication strategies to show the value of municipal services?
Project Description:
Municipal Benchmarking Network of Canada (MBNCanada) is a collaborative of Canadian municipalities whose mission is to enhance municipal service delivery by leading the development and application of municipal performance measurement and benchmarking programs. MBNCanada collects data from across 36 municipal service areas that informs evidence- based decision making and ensures municipalities are providing effective and efficient public services that citizens want and need. The data is summarized into an annual performance report.
The performance report, while available online to the general public, is not engaging to the reader and does not fully demonstrate the value of municipal services to the local user. In addition, the limited descriptive or contextual information that does exist could create confusion or result in misinterpretation.
Challenge Summary:
MBNCanada would like to create a product that uses data visualization and other communication strategies to translate MBNCanada data into a reader-friendly product for multiple end users (i.e., City Council, municipal service planners and the general public which tells a story about municipal performance and service delivery. The goal is to create a product that can inform municipal planning, illustrates service quality and value for money and enhances public trust and confidence. MBNC would like to address one or more of the following challenges:
What are the barriers to the public in understanding the value or quality of municipal services?
How can data be used to illustrate service quality, value for money, and enhance public trust and confidence in municipal services?
How can MBNCanada report on municipal service delivery in a way that is user- friendly and engaging to the general public?
How can data be presented in a manner that informs or enhances municipal service planning.
City Staff:
Greg Witt - Municipal Lead, Municipal Benchmarking Network of Canada (MBNCanada) and Senior Policy and Program Specialist, Housing Services Division, Healthy and Safe Communities
Meighan Finlay - Executive Director, MBNCanada
Faculty, Course, and Students:
Katie Moisse (McMaster University), SCICOMM 2A03 (150 students)
Student Projects:
Water For All
Swamped by the Stats
Every Second Counts
Deliverables:
Students will submit a report containing two evidence-based audiences profiles, two sets of data visualizations, and a defense of their communication strategies.
Where will the work go?
The work will be used to facilitate the future production of the MBNCanada Performance Report in user friendly and engaging formats.
This work will also be made available and used by participating MBNCanada municipalities to inform the planning, implementation and monitoring and reporting of municipal service delivery.
Portions of the report may also be used to report to municipal governments as part of municipal performance measurement reports