What are ways to encourage and enhance support for the City of Hamilton’s United Way fundraising initiatives?
Project Description: The City of Hamilton’s United Way Committee is looking for new and exciting ways to engage with new and existing staff to help boost the City’s fundraising initiatives for the United Way. This challenge involves reviewing ways to best to reach staff (both new and old) and encourage them to participate in City of Hamilton’s United Way fundraising initiatives. This may include, but is not limited to campaign strategies, literature review to determine most preferred modes of giving for younger audiences, generating ideas for promotional material, event recommendations, and developing content about the United Way as part of the City’s onboarding orientation for new City staff, etc.
City Staff: City of Hamilton United Way Fundraising Committee
Deliverables: Secondary research, marketing campaign
Project Start Date/ Availability: Fall 2025
Location: City Wide
City Strategy Priority: Our People and Performance