How can we use Unfiltered Facts social media channels to engage youth with nicotine prevention messaging?
Project Description: The tobacco and vape industry have a long history of marketing nicotine products to youth. The Hamilton Public Health Services Tobacco Control Program recently developed a new Youth Engagement Strategy and the team is looking to build upon their past youth engagement work and revitalize the social media content shared through “Unfiltered Facts” online to provide factual information to youth so that they can make informed health decisions about the use of tobacco and vape products.
This project is focused on preventing the initiation and escalation of youth nicotine use through social media. This project provides the opportunity for the student community to build their graphic design and video editing skills to plan and develop creative social media content (i.e. reels and static posts) to share nicotine prevention messaging for youth. The content will be used to help increase youth followers on the Unfiltered Facts social channels, and increase the outreach and engagement with the target audience.
City Staff: Sharon Munn & Kristin Olive, Healthy and Safe Communities Department
Deliverables: Marketing strategy, social media content development (static and video)
Project Start Date/ Availability: Fall 2025 / Winter 2026
Location: City Wide
City Strategy Priority: Healthy and Safe Communities