HOW CAN WE INCREASE THE INTEREST AND USAGE OF HAMILTON’S FARMERS MARKET TO MILLENNIALS?
Project Description: The Hamilton Farmers’ Market is one of our city’s gems but is struggling logistically and economically. Millennials (those born between 1982 and 1997) are the largest demographic in the city and have a strong sense of belonging to Hamilton by participating in community life. The goal of this project is for SUSTAIN 4S06 students to learn about the attitudes and perceptions of millennials towards the Hamilton Farmers’ Market, which will provide opportunities for data-driven decision-making to enhance the Market and, as a result, the local community.
City Staff: Elly Bowen, Board Member of the Hamilton Farmers’ Market, Citizen Representative
Bill Slowka, Market Manager, Hamilton Farmers’ Market
Instructor(s): Kate Whalen, McMaster University
Department: Faculty of Science
Students: One Student Group
Course: Sustain 4S06
Deliverable(s): Students will conduct primary Research (ie. conducting surveys and/or collecting data), a feasibility study, interviews with stakeholders, site investigation, and a review with partners to implement project goals.
Location: Citywide and Hamilton Farmer’s Market
City Strategy Priority: Community Engagement and Participation, Built Environment and Infrastructure, Culture and Diversity