Helping local companies create market entry strategies to promote products/services internationally.
Project Description: Global Hamilton is housed inside of Economic Development. We help immigrants, newcomers, and international entrepreneurs start and grow their businesses in Hamilton. We also support on Foreign Direct Investment where we connect international firms with opportunities here in Hamilton. We also have companies in Hamilton that are interested in exploring international markets for their products and services. This project aims to connect local firms with international students that have experience in those markets... to help them develop a market strategy for entering foreign markets.
City Staff: Tammy Hwang, Business Development Officer, Global Hamilton
Deliverables: Primary Research (ie. conducting surveys and/or collecting data), Secondary Research (i.e. review of literature and finding information from books and online), Feasibility Study, Business Case, Marketing Report, Marketing Campaign, Pilot, Event or Workshop
Location: City wide
City Strategy Priority: Community Engagement and Participation, Economic Prosperity and Growth
Availability: Fall semester 2019 (September - December), Winter semester 2020 (January - April), Fall semester 2020 (January - April)
Staff participation: One hour/week
Number of groups: 3